The vanguard programme commissioned the POCF to develop team skills in using the technique of experience-based co-design (EBCD).
EBCD involves gathering experiences from patients and staff through in-depth interviews, observations and group discussions, identifying emotionally significant points and assigning them as positive or negative. A short film, showing how patients experience the service, is created from the interviews and shown to staff and patients separately. They are then brought together to explore the findings and work in small groups to identify and implement activities that will improve the service or care pathway. This approach was designed to help the NHS develop simple ways to offer patients a better experience of treatment and care. Similar user-centric design techniques have been used by leading global companies for years.
The vanguard team and the POCF worked with five teams across the Moorfields’ network to pilot the tools and techniques. As well as starting the process of embedding co-design as ‘business as usual’, we wanted to establish how best to standardise this approach across all the network sites.
